Brand image / Brand tracking Brand and product positioning Portfolio structure Product and concept tests Usability & design Package testing Usage & attitude Customer satisfaction Analyses of target groups Segmentation studies Pricing research Shopper research

Qualitative

  • Focus groups
  • Mini-groups / Triads / Paired-depths
  • In-depth interviews / explorations
  • Ethnographic interviews
  • Immersion events
  • Workshops
  • Clinic surveys
  • Accompanied shoppings
  • Online research communities (blogs, forums, diaries)

Quantitative

  • Face-to-face interviews (CAPI / Paper & Pencil)
  • Telephone surveys (CATI / Phone to Web)
  • Online-Surveys (panel-based, onsite)
  • App-based / Mobile survey methods
  • Studio tests (e.g. concept tests / advertising tests / product-clinics)
  • Home-use tests (e.g. copy tests, U&A tests)
  • POS surveys
  • Quantitative diary studies
  • Observational methods

Automotive / Motorbikes Financial services IT / Telecommunication FMCGs DIY Travel & tourism Print media Medical / Pharmaceutical Clothing & shoes Retail Associations / NGOs Franchise-/ Chain store companies

B-to-C

  • Mainstream
  • Up-market
  • From children to senior citizens
  • Trendsetters
  • Early adopters
  • Patients
  • Media audiences (e.g. buyers / users of specific magazines)

B-to-B

  • C-level executives
  • Physicians / Surgeons
  • Dealers / Salespersons
  • Operations managers
  • IT managers
  • Tradesmen
  • Key opinion leaders
  • Influencers (e.g. journalists, bloggers)

Agreement and fine-tuning in close cooperation with our clients

  • Discussion and alignment of research objectives
  • Operationalization of target indicators
  • Research economical considerations
  • Methods (approach, tools)
  • Target groups (definition, differentiation)
  • Samples (size, recruitment criteria, quota)
  • Countries / Locations
  • Discussion / Interview guides
  • Homework / Pre-tasks / Diaries
  • Qualitative online-platforms
  • Questionnaires

Selection of ideal partner agencies for fieldwork and services
We consciously decided against the creation of company-owned field support. Instead we draw on a network of proven partner agencies which are specialists in their respective areas (recruitment, facilities, specific technical solutions, etc.). With these partners we share a long-term, trustful cooperation and we are aware of their individual strengths. Thus we are able to select the ideal partners for each specific study.

Qualitative studies

  • If in Germany: moderation/exploration by us
  • In case of international studies: on-site presence, briefing and supervision of partner agencies

Quantitative studies

  • Briefing of partner agencies (incl. instruction and training of interviewers)
  • Continuous quality checks and quota monitoring
  • In-depth penetration and meticulous analysis and interpretation of gathered insights and data
  • Differentiated and illustrative reporting of results
  • Carefully deduced and actionable recommendations
  • Reporting in various formats and on different levels of abstraction
  • Presentation in German or English